

Today’s interview is with Nathan Moody, who will be co-presenting the session “Deconstructing Reebok and Timberland Case Studies” with Fluid colleague Darren David. If you have any doubt that these sites represent some of the best shoe-configurator tools ever, please note that both of them are finalists for the Flashforward Film Festival. Be sure too check them out: RBKCustom; Timberland Custom Boot Configurator.
Flashforward: Can you introduce yourself briefly?
Nathan Moody: I’m the Director of Creative Services at Fluid, Inc., where I focus on conceptual design and creative workflow development. I’ve done a little bit of everything over the years, from motion picture special effects to broadcast design to UI design to illustration.
FF: Tell us a bit about your session, and why people will want to attend.
NM: While most online configurators use server-side technologies to render and ship down image updates, we decided to make a “thick-client” application in which all image updates would be rendered on the client side, enabling significant increases to user experience responsiveness and immersion. Our session will drill into all the details of how we were able to make this happen, from both a technical and creative standpoint.
FF: Are you using any new features of Flash 8 that you’d like to share?
NM: There are so many new enhancements that it’s hard to pick even a few. However, the new video features are fantastic, and the addition of the new standalone converter helps to add some flexibility to the video deployment workflow. Those are the areas in which I’ve been noticing some great improvements. The 3×3 scaling grid and raster filters are also pretty outstanding additions to Flash’s feature set.
FF: What projects do you have in the pipeline?
NM: At Fluid, we’re focused on helping consumers have positive experiences with our clients’ brands and products. To this end, we’re focusing on using technology to better serve the consumer’s needs.
FF: What inspires you these days?
NM: The tools I use are my greatest source of UI inspiration. Take Photoshop or Flash, for example. Each offers between two and ten ways to do the exact same thing. Rather than being a failing, such redundancy instead has created environments in which users can achieve similar results based on how they think, rather than how the UI forces them to think This kind of mature software development can offer a lot of inspiration for online applications.
FF: Care to share what excites you about Flashforward or the Film Festival?
NM: It’s always important to remember that you aren’t working in a vacuum. There are a lot of people who’ve worked through the same issues, had the same headaches, and even have enjoyed the same successes. It’s vital to connect with the larger design/develop community and compare notes so we can all learn from each other, and so we can all do a better job of fulfilling the needs of our clients and our users.
FF: Any sessions that you’re looking forward to attending?
NM: I’ll be attending as many sessions as I can. When these conferences are so short, it’s time for full-on immersion mode until my synapses overload!
FF: Any parting words to encourage people to attend your session and/or the conference?
NM: These conferences and sessions are critical for improving your tool knowledge and your techniques, but the most important thing is to get back to your studios and do the good work, improving the user experience and delivering the best content! See y’all there!