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Wharton interviews Chizen

formerly

Knowledge@Wharton has posted an amazing and lengthy interview with Adobe’s Bruce Chizen that covers the Macromedia acquisition and just about everything else. Go read it!

You have to love how it starts:

Knowledge@Wharton: Let’s start with the basic question: What was the primary motivation behind the acquisition of Macromedia?

Chizen: Flash.

(via many MXNAers)

This entry was posted on Thursday, February 23rd, 2006 at 9:25 am and is filed under Culture. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

One Response to “Wharton interviews Chizen”

  1. Flashforward Blog » Blog Archive » Wharton interviews Lynch Says:
    July 21st, 2006 at 11:19 am

    […] Remember that fascinating interview Knowledge@Wharton published with Brice Chizen this past February? Now they’ve posted another great one with Kevin Lynch. It covers the principles of Adobe’s “Engagement Platform,” goes into additional detail about Apollo, and touches other subjects like Flash Video and DRM. Read it! […]