Intro: We asked the sixty finalists chosen for the 16th Flashforward Film Festival to tell us more about their work — who made the pieces and why, their visions and challenges — and now we can share the answers with you. Stay tuned to the Flashforward blog for more finalist profiles as we count down to the awards ceremony on Wednesday, September 13!

Category: Art

Finalist: 15×15

URL: www.15×15.org

Creators: Richard Vickers, Oliver Dore, Greg Brant. Hull School of Art & Design. University of Lincoln.

Artists’ Statement: In 1968 Andy Warhol stated that; “In the future, everyone will be world-famous for 15 minutes.” Using Warhol’s statement as a premise, 15×15 advances the statement into the 21st century; with new media technology anyone and everyone can be world famous… for 15 seconds.

Participants can contribute to the piece using a standard mobile camera phone that can capture video, and can send video clips directly from their camera phone using MMS (Multimedia Message Service), via email or upload from your personal computer to the online database www.15×15.org or email me@15×15.org.

The clips should be the standard video setting for a cameraphone, 176 x 144 and can be longer than 15 seconds but will be reduced to that length. Participants can send as many clips as they wish. The clips can be portraits, experiential, vignettes, experimental, anything within reason, from the banal to the downright bizarre!

In the 21st Century, art is being fundamentally realigned for anyone and everyone. 15×15 is a homage to Warhol, a realisation of the artistic utilisation of new media technology and the democratisation of art in the age of digital production.

This entry was posted on Tuesday, August 22nd, 2006 at 4:46 pm and is filed under Finalist Profiles, Flashforward News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.